Reason vs. Desire

detail from "Reason vs. Desire"
detail from "Reason vs. Desire"

Refresh your body and soul…Intoxicate your senses… Satisfy the soul… Celebrate life… Join the journey… Paradise found… Escape to the islands… Alive with pleasure… Light, sun and radiant happiness… Simple beauty and serenity… Luminous fragrance… Deliciously light, sparkling, fresh and transparent… Smooth and caressing, an irresistible blend of seduction, peace, joy and well being… A delightful moment captured under glass… A precious jewel for special moments… A lightweight, fluid emulsion… Revitalizing… Provides intense well-being and instant freshness… safe and comforting… Colorful, exciting, endlessly passionate… Gives you wings… Calmer and more sophisticated… Sexier, wittier… Tantalizing… Life-changing… Magical… Pain relieving… Moonlight and romance… Anything can happen… It’s all good… Anywhere, any time… Get real relief… Cause to celebrate… It’s about what matters most… Do something good for yourself… Reduce stress… Beat the blues… Boost your immunity… New lift, new life… You make it happen… What more could you ask for… Because you’re worth it… It’s a woman thing… See where it takes you… When you find bliss, savor it… Be off the wall… Run free and far… Laugh at inappropriate times… Forget the rules… Kick up your heels… Guaranteed to release your inner lizard… A little uncivilized… Spice things up… Get the power… You gotta taste this… Just the fix you need… Unexpected… Intense… Bold… You’re gonna love it… Like a hug that lasts all day… Filled with endless variety… Stronger longer… Live outside the lines… Unleash your fantasies… Don’t walk, dance… The possibilities are endless… Talk too much… Feel the need for speed… Feel the difference between can’t and can… Have some more… Total indulgence, zero guilt… Dedicated to pleasure… Tragically illusory… Isolating… Thirst is everything… Starved for affection… Self-absorbed, grandiose and defiant…
And deeply rooted in your childhood.

_______________

Text from Reason vs. Desire, a satirical piece about
marketing’s seductive path to addiction. “8 Views…8 Antelope Valley Artists” 2002 Lancaster Museum/Art Gallery.

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